Game reviews are a powerful เล่น UFA Baccarat และชนะใหญ่ tool for both established gamers and novice players alike. They provide valuable insights into gameplay mechanics, graphics and story that help gamers determine whether a video game is worth their time and money. Reviews are one of many factors that influence video game sales, but they can have a significant impact, especially for new IPs. Reviews close to launch can sway pre-orders, and post-release reviews can affect long-term sales by spreading positive or negative word-of-mouth.

Real-time Scores: Keeping Up with the Latest Football Action

In this article, we investigate the effect of online community review feedback on video game sales and usage intentions through a series of empirical studies. The first study demonstrates that video game reviewer valence (positive or negative) correlates with actual product usage of current owners. Negative reviews decrease usage intentions compared to no-review control, even after accounting for individual user level ratings of the same game. These effects are mediated through image concerns about appearing as an incompetent consumer, which can make consumers more hesitant to purchase or play a video game that is negatively reviewed.

The second study builds upon this work by examining the role of social context on these results. Using a moderation-of-process design, we find that the positive and negative effects of video game review feedback are attenuated when the review is posted on a social network, such as Steam. The positive and negative effects of video game feedback are also attenuated when the feedback is provided by friends who share a similar game usage behavior as the reviewer, or if the feedback comes from within a gaming community with an active social presence.