There are over 2.38 billion daily dental Facebook ads, and if you’re a dentist who knows how to use the platform well, it can be a powerful way to generate new patient leads. However, it’s important to remember that successful dental facebook ads require a strategy with a clear goal and knowledge of how the platform works. It’s also essential to understand that a successful social media marketing campaign will take time to optimize.

Using ad management tools like Facebook’s Ad Manager and the Facebook Business Manager, you can manage your ad campaign from start to finish. When you create a new ad, you need to select a campaign objective and an ad set. A campaign objective is the action you want to drive, such as website clicks or app downloads. A corresponding ad set is the group of people you’ll target with your ad. You can use ad sets to segment your audience, and you can target specific devices or locations.

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Facebook’s expansive targeting options can help you reach your ideal patient. You can target based on demographics, interests, connections and more. For example, you can target people who have recently moved, got engaged or had a baby, as these are all life events that could necessitate a visit to the dentist. Alternatively, you can retarget leads who called your clinic but didn’t schedule an appointment. Using the right call tracking software, you can build a lookalike audience of those who did convert to get your ads in front of them again.