As a chiropractic marketing companies, you need to make sure that you are using the best online marketing techniques to reach new patients. However, with the number of digital marketing companies out there, it can be difficult to find the right one that is a good fit for your chiropractic practice.
Many of the big marketing agencies are deceptive about their services. They may charge a high fee and promise to get you to the top of Google, but they are often only focused on getting you in the door as a paying patient. This is not the best way to grow your chiropractic practice.
Finding Your Partner: Exploring Chiropractic Marketing Companies
Another problem with some of these companies is their lack of attention to HIPPA compliance. For example, some of them will use a website form to capture a new patient’s medical history and then email it to the chiropractic office. This could be considered a HIPPA violation because only “Business Associates” are allowed to receive PHI.
Another important factor to consider is whether the company you are considering offers a monthly billing option. This will give you the flexibility to work with the agency for a short period of time and then determine if they are a good fit for your business. If you are not happy, then you can simply stop working with them. It is better to work with a company that is honest and transparent about their pricing and their ability to help you meet your chiropractic marketing goals.